Ford Launches New Shuttle Bus Service App

February 16th, 2018
Ford Launches New Shuttle Bus Service App

A trial of a Ford-operated, commuter ride-share service app was approved for launch in London this past January.

Chariot, the business providing the ride share services through the app, will allow passengers to pay a premium over a regular bus fare price for pre-booked trips running along four routes.

As shared mobility services reach all-time popularity levels, vehicle manufacturers such as Ford are turning away from a traditional industry platform and toward a more user-friendly model.

The ride-share service is part of an effort to ramp up what Ford calls their microtransit plan. The use of the Chariot app is intended to work in cooperation with London’s already established public transportation system in order to offer “in-app ride booking for first and last-mile commuting solutions, and the potential to reach underserved areas,” according to a spokesperson from Ford.

Chariot is Europe’s first commuter shuttle service, with 14 minibuses slated to operate in bus lanes which will run along designated routes. These routes will generally be located south of Thames and in areas without tube stations like Battersea.

Following the release of news, Transport for London has stated that they plan to work with other technology companies to provide missing transportation links in the English territory. Ford joins the ranks of other vehicle manufacturers who are hopping on the experimental bus servicing trend like BMW, who has sponsored the Drive Now car sharing program.

Ford is currently operating the Chariot app from San Francisco, New York, Austin, Seattle, and the newest city addition, Columbus, Ohio.

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Written by Northwest Bus Sales

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